Up the Antibodies

AstraZeneca


4.3 billion

media impressions

390k

  • website visits

700+

IC Americans came forward to share their story

128%

increase in IC patients who spoke to their doctor about long-acting mAbs

Team

ECD/CW: Michelle Tucker, GCD/AD: Brian Wood, CD/Copywriter: Brett Dixon, CD/Art Director: Bryan Lee, ACD/Copywriter: Eric Yohnka, Associate Design Director: Stephanie Falaschetti, Senior Art Director: Cassidy Schultz, Executive Producer: Aldo Gagliardi, Senior Producer: Lisa Wunsch