Bettier Than Ever

Betty Crocker

Bettier Than Ever Manifesto


Betty just got Bettier—

and she’s serving you the invitation you never needed:

Make it at 3am the night before.

Experiment.

Add a little vanilla.

And alllll the frosting.

The vibes? Immaculate.

The rainbow sprinkles? On everything.

With Betty, there’s only one rule:

Have the confidence to be perfectly imperfect.

Good day? Bake.

Bad day? Also bake.

Random Tuesday? Congratulations— you just invented a reason to bake.

Don’t wait for the party.

Throw it yourself.

Because every day is reason enough

to go bigger,

bolder,

and Bettier Than Ever.


Results

The final numbers are still rolling in, but so far love for Bettier Than Ever has been overwhelming with 1.7 billion earned media impressions and 642 earned media placements across print, online, social and broadcast outlets.

Credits

Agency

Edelman


Team

ACD/Art: Tory Trahey; VP CD/Art: Julia Matthews; VP CD/Copy: Brandon Jessee; EVP ECD: Marisa Biaggi; SVP GCD: Kristen Schwanz; CD/Copy: Ryan VandenBosch



Awards

  • It’s Nice That
  • AIGA
  • Fonts In Use
  • The Dieline

Contact

  1. email@domain.com

  2. — Twitter
  3. — Instagram
  4. — Facebook