Jules Herrick

Finding Time Off

HOMEGOODS

HomeGoods invites you to enjoy Finding Time Off (FTO)…

— a nationwide movement to break free from routine and enjoy some quality aisle time.


We executed this 360 campaign, in partnership with EGOT winner, Jennifer Hudson, and spread our message with hero video content, a JHud TV show integration, influencer collabs, a bespoke media event, custom prize giveaways, and a multi-city activation.

Results

FTO successfully raised brand love, consideration and conveyed the fun of the HomeGoods shopping experience with its key target audience— prospect shoppers, resulting in one of HomeGoods' most successful campaigns to date.

756m+

total earned impressions

72 pieces

  • of earned coverage

455k

  • views of owned social content

1.8m

  1. social impressions


Media Coverage in

Team

SVP/GCD: Chris Swanson, VP CD/Art: Connie Leonard, ACD/Art Director: Kaleah Horton



Awards

  • It’s Nice That
  • AIGA
  • Fonts In Use
  • The Dieline

Contact

  1. email@domain.com

  3. — Twitter
  4. — Instagram
  5. — Facebook