Dorothy’s house

 

Dorothy’s House is a nonprofit shelter for victims of human trafficking in Des Moines, IA.

CHALLENGE: We were asked for an awareness campaign telling the stories of Dorothy’s House residents. Instead, we decided to tell a different story.

SOLUTION: When we found out that buyers of human trafficking call it a “hobby”, the answer was clear. We gave names, faces, and personalities to the soulless cocksuckers who fuel this practice. We know about the victims already. The buyers need to start being held accountable.

 

PRINT

 
 
 

OOH

 

SOCIAL VIDEO

 
 
 

BROADCAST TV

 
 

RADIO

These spots ran on Tuesday mornings which is statistically when buyers of human trafficking are the most active.