For earned media attention, we brought Gut Check to life with Gut Checkpoint— a pop-up in Los Angeles located near trendy Erewhon where we Gut Checked this purveyor of notoriously high-priced 'gut healthy' smoothies.

We set up our own smoothie truck with a gut health expert in attendance to provide education about science-backed gut health solutions. Gut Checkpoint included thoughtful touches like a Gut Check topiary, custom merch, deliciously petty copy, and gut-healthy smoothies infused with Benefiber.