For earned media attention, we brought Gut Check to life with Gut Checkpoint— a pop-up in Los Angeles located near Erewhon where we Gut Checked this purveyor of notoriously high-priced 'gut healthy' smoothies.

We set up our own smoothie truck and invited a gut health expert to provide education about science-backed gut health solutions. We added thoughtful touches like a Gut Check topiary, exclusive merch, deliciously petty copy, and actual gut-healthy smoothies infused with Benefiber.