Earned Activation

For earned media attention, we brought Gut Check to life with Gut Checkpoint— a pop-up in Los Angeles located near Erewhon where we Gut Checked this purveyor of notoriously high-priced 'gut healthy' smoothies.

We set up our own smoothie truck serving gut healthy smoothies and invited a gut health expert to provide education about science-backed gut health solutions. We rounded out the event with thoughtful touches like a Gut Check topiary, exclusive merch and petty copy lines subtly mocking crazy expensive 'gut healthy' smoothies from Erewhon.