The Ask

Debunk dubious gut health rumors that run rampant on social media and introduce new audiences to science-backed Benefiber instead.

The Execution

Good Benevibes: Benefiber hopped onto TikTok to infuse good Benevibes where they were needed most. With thoughtfully created custom merch and mailers designed just in time for fall, we hopped onto #GutTok to join the gut health conversation. Best of all? We created the first-ever Benefiber branded squatty potty which I consider to be a highlight of my career.